In 2019, there were over 4 million apps on Google Play and nearly 2 million apps on the iOS App Store (and still counting). So if you’re sitting around hoping app users will magically download your app, think again. Like any marketing for your business you need to be pro-active in encouraging and incentivising users to download the app.

These mobile app marketing ideas have been tried and proven so if you invest your time to follow them, you will have a significant increase in a number of downloads than you have now.

 

If you’re asking “where do I promote my app?”, then your website is the first place you should think of because it’s a total “zero budge campaign” and you already have your visitors. Your app needs to be featured across your website with QR codes for downloading and links to App stores (if applicable). 

Make sure you have a clear “Get the App” Call to Action with details on how to download it too. You can design a landing page exclusively for the app or use a banner display whenever someone visits your site.

Here's some examples of adverts/pages on web sites encouraging people to download their app...

Using your Business and Personal Social Media for mobile app promotion is pretty much a must. Don’t forget to update your social media with posts/posters/banners that promote your new app like Twitter Header Image or your Facebook Cover Photo.

You can also run some really targets Facebook ads and 'boost posts' to put your promotion in front of people targeted potential customers.  See some social media examples here...

 

Any emails sent to your customers even it’s a support follow up, newsletter, payment confirmation or Ads should include a link/code to advertise and download your app. You can also put the download link and QR code in your email signature. Provide them with useful and valuable information so they will ultimately be more inclined to download your app.

With only a few screenshots of your app, you are not really impressing users by what the app features can really do. Creating a video needs not be a fancy one, it could simply be a record of you using and explaining to your customers the functions and why it’s worth their downloads. The Video should be uploaded not only on your Facebook but also on any video channels such as Vimeo, Youtube,… to spread it to the masses.

Your business cards are a marketing tool for your business so always make sure that you've included details on how to download and install your app. 

If you have a retail outlet make sure you have these handy at the point to sale and incentivise staff to make sure they encourage customers to download.

As you can see, with no or even little budget, there are always ways to market your mobile app.  The more you promote it and also provide incentives for people to download the app the more success you will achieve.

Follow the top 5 proven app marketing ideas above and find out which one works best for you.